Why The Future Of SEO Depends On Social Media Marketing?

Businesses are now shifting their focus from SEO to social media & experts believe that this would affect the popularity & growth of SEO. Let's read!

Impact of Social Media Platforms on SEO Performance

Search Engine Optimization still prevails as the most sought-after strategy to promote a website and reach maximum potential customers. But, there are chances that SEO might evolve with the emerging concepts of social media. Let's read how.

There are virtually thousands of articles and websites on the world wide web that claim to be able to tell you how to "SEO your website" in a foolproof way and that too for free and there are an equal number of SEO providers with "years' worth of experience" that make the same claim.

However, SEO has changed a lot with the introduction of social media and marketing, and many "experts" claim that SEO is all set to become obsolete. We examine what lies in store for SEO in the future and how SEO performance will depend on social media and marketing in a few years.

Hashtags will make SEO even more relevant

Social media platforms such as Facebook, Instagram, etc., offer hashtag functionality i.e., the ability to be able to search for particular keywords by the use of specific terms prefixed with a hashtag. Twitter has immensely popularized this form of in-site SEO and its introduction on Facebook signals just how much the functionality has gained credence with social media sites.

SEO for Mobile Optimized Social Media and Marketing Campaigns

The mobile platform has become way more important than ever before and SEO for mobile sites is becoming very important already.

Since the mobile version has to cram in a lot more stuff and a lot more information in a lot less space, SEO would need to evolve itself to the mobile format.

In addition, since social marketers are already beginning to understand the necessity of mobile optimizing their business pages and social marketing campaigns, it is only a matter of time before social media/marketing-specific SEO tactics are developed.

Emerging markets will drive the social SEO change

Social media and marketing have had a huge impact on SEO tactics. Not only have social platforms given website and blog owners the freedom to repost the same captions and content with links across various social media sites, but it has also provided them the opportunity to go viral by simply being sensationalistic.

The enthusiasm for social sharing is particularly high in emerging markets for social media platforms and this means that the behavior of this consumer group will drive the change for the social SEO phenomenon and thus put SEO in the spotlight as well. For example, if this demographic rejects hashtags, they are likely to be dropped in the future and vice versa.

Social Media is the Future of the Internet

Artificially boosting page rank and visibility in search results is one such side effect of bad SEO practices that continued to haunt website owners till very recently.

However, thanks to the numerous updates launched by Google and the advent of social media, the very nature of SEO itself has begun to change.

These days, a relevant keyword would get a post showing up higher in search results for you if a friend or a friend of your friend has liked the post on their social media page.

This integration of social media with SEO tactics means that the latter isn't going anywhere for the foreseeable future. To know more about the strategies used by SEO, click here.

SEO has been the soul of search engines since the beginning and search engines in turn are the soul of the internet. Even though the social media and marketing movement appears to threaten SEO, chances are that SEO might evolve into a new concept tailored especially to meet social media and marketing challenges.

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